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about

Barbara Quiroga, a Boston-based PR/Marketing consultant, works with clients from the creative economy, business/financial, hospitality, as well as the  nonprofit sector. Always on the forefront of issues and trends, “BQ” delivers unique marketing strategies that build brand and create buzz. From cutting edge creatives to corporate conference rooms, Quiroga focuses on a few clients at a time, providing a high level of service and leadership. Most important, the client knows that BQ is part of their team, a trusted business consultant.

Skilled at recognizing what’s new in the creative economy and promoting young entrepreneurs who are bringing fresh ideas to market, BQ helps launch innovative ideas and businesses by initiating strong and early PR campaigns. Her signature events and product launches tap into her deep network of interesting and boldface names.

In addition to a list of luxury clients that include Newbury Street boutiques, salons, South End home décor and SoWa art galleries, Quiroga has always had a solid footing in social responsibility and community causes. She led the way on a number of important campaigns long before they caught the attention of a wider audience, including: domestic violence, stop handgun violence, ageism, public art, and parks and open space. Known for her passion and energy, Quiroga is recognized for building strategic alliances between non-profits and the business community.

 

Cause Related Marketing

+ Stop Handgun Violence in Massachusetts:  Co-founder of Stop Handgun Violence in 1995, the organization mounted its message on a 252 foot long billboard, still seen from the Mass Turnpike near Kenmore Sq.

Affordable housing and innovative healthcare for low-income elders:  PR Consultant to Rogerson Communities, Boston’s premier developer of affordable elder housing and Adult Day Health Programs.

Public Art:  Marketing Dir., Cavalcade of Cod, a citywide public art project in conjunction with the Millennium Celebration in Boston

+ Domestic Violence:  Quiroga organized the first Jane Doe Safety Walk and served as first Ex. Dir. of Jane Doe Safety Fund. She was awarded the Abigail Adams Award for her work in domestic violence.

Boston:   Press Sec. for Mayor Thomas M. Menino’s first Mayoral Campaign (1993)

Marketing Consultant to Boston Parks dept. (1996)